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Robiul Islam
Jun 28, 2022
In General Discussions
PPC Ad Copy Posted: 2020-12-12 It's been a long time since prehistoric times, but what hasn't changed are the primary drivers that move people to action. PPC professionals are Banner Design always trying to answer the question “What do our customers like?” It turns out the answer is right here in our behavioral history. For her SEJ eSummit session, Purna Virji, Senior Manager of Global Engagement at Microsoft Advertising, showed how age-old principles of human psychology can be Banner Design remixed for proven success with today's paid search clients. Here is a summary of his presentation. What do diamond rings and oranges have in common? Advertising Continue reading below These are Banner Design two products that are part of our daily lives thanks to advertising campaigns. During the Great Depression, De Beers struggled to sell its diamonds. Their advertising agency came up with the now famous slogan “A diamond is forever” – associating it with eternal love. Now, even generations later, we offer Banner Design diamond rings. In the 1900s, California orange growers faced a huge problem. They picked more fruit than they could sell. What do they do with the excess? Well, another advertising agency came up with a new use for oranges: juice. It became so popular that orange juice remains a popular drink to this day. These two examples show you how powerful advertising is and why it has been around for so long. But still, in Banner Design today's modern world, people are becoming more and more anti-advertising. Everywhere we go we are inundated with advertisements. Yet some people argue that humans have less attention these days. Advertising Continue reading below This is not the case. Think about it: How many people have massively watched a Netflix series or regularly streamed shows every night? The truth is, attention span isn't the problem. People will spend time and pay attention to what Banner Design matters to them. This is the key. What interests people and what drives them to action hasn't really changed since the days of the cavemen, other than clubs and fire. Something that has proven effective in the past Banner Design will continue to work again, even in completely new forms. As Claude Hopkins, author of Scientific Advertising, put it:
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Robiul Islam

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