There is nothing wrong with these goals, but they are category email list all one-sided. The goal of content operation as I understand it, in one sentence, is to "provide short video content that users like" . Replaced with data targets, it is the number of video views per capita (VV) and the per capita playback time. Providing short video content that users like is the foundation of the category email list short video content community. If the content that users like cannot be found.
Only when this problem is solved can subsequent category email list communities be established. This is why content operations are so important in short video products. Short video content operation path After clarifying the goal of content operation, how to do content operation? We can simply draw the process of short video content community content circulation, as category email list shown in the following figure. How to do short video content operation? Content flow diagram
From the figure, we can see that the content flow is category email list mainly divided into three stages, content supply, quality control and content recommendation. In different product stages, the focus stage is not the same. (1) Cold start stage In the cold start stage when the product is just launched, the core goal is to quickly find the content that users like. There should be many ways to find content that users like. Some people rely on experience, and some people refer to category email list competing products.